Lots of make-up and... klik! A photo
Published in : Hidden science Written by Ana Galarraga on 2010-04-20 14:27

burger.jpg

The food in photos looks so tempting. How delicious! But watch out, don’t eat it! It’s not what it appears to be. And even if it were, it often has lots of make up. Party clothes!
To make the milk that appears in photos look fresh, they put bubbles made from washing up liquid on the surface. But the trick they use to photograph a breakfast goes even further; they don’t use any milk at all. The bowl full of milk and cereal doesn’t have any milk, but glue. They use glue instead of milk because the milk would make the cereal wet and give it a soggy appearance.
Fruit juices don’t contain any fruit; they add a colouring agent to water. And when fruit itself has to appear in the photo, they use make-up. To improve the look of strawberries, for example, they use lipstick to make them look redder.
To denounce this practice, The Guardian newspaper has put photos of food used in fast food restaurant adverts next to the actual food served at the same restaurants.

Keywords : gastronomy
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